Area Sales Manager – CNC Machine Tools
Location: North West England / North Midlands
Salary: Competitive + Company Bonus + Commission
Company Car: Provided
Sector: CNC Machine Tools / Manufacturing Engineering
The Role
An exciting opportunity has arisen for an experienced Area Sales Manager to join an established and growing business within the CNC machine tool sector.
The successful candidate will be responsible for developing and managing customer relationships across the North West and North Midlands, representing a range of premium CNC machine tool brands and advanced manufacturing technologies.
This is a technically focused sales position, ideally suited to someone with a strong workshop or manufacturing engineering background, combined with experience in technical sales.
The business is open to candidates coming from a range of relevant backgrounds, including CNC machine tools, cutting tools or manufacturing engineering.
You’ll work closely with customers to understand their manufacturing requirements, identify opportunities and recommend appropriate machine tool solutions that improve productivity, capability and efficiency.
Key Responsibilities
- Develop and manage a portfolio of customers across the designated territory.
- Identify and develop new business opportunities within the CNC and manufacturing sector.
- Build strong, long-term relationships with manufacturing and engineering customers.
- Visit customers to understand their production requirements and identify potential solutions.
- Promote and sell CNC machine tools and associated technologies.
- Understand customer applications and work with the technical team to develop appropriate solutions.
- Prepare and present quotations and technical proposals.
- Manage the sales process from initial enquiry through to order.
- Maintain regular contact with existing customers to identify further opportunities.
- Attend customer demonstrations, exhibitions and industry events where required.
- Monitor market activity, competitors and developments within the machine tool sector.
- Maintain accurate CRM records, sales forecasts and pipeline information.
- Work closely with the technical, applications and service teams to ensure excellent customer support.
- Achieve agreed sales and revenue targets across the territory.
About You
The ideal candidate will have:
- Experience within CNC machine tools, cutting tools or manufacturing engineering.
- A strong understanding of manufacturing processes and engineering environments.
- Previous experience in a technical sales, field sales or customer-facing engineering role.
- Alternatively, a strong CNC/manufacturing background with the desire to move into a sales-focused position.
- Excellent communication and relationship-building skills.
- Strong commercial awareness and the ability to identify sales opportunities.
- A proactive and self-motivated approach.
- The ability to understand customer requirements and translate them into technical solutions.
- Confidence dealing with engineers, production managers, business owners and senior decision-makers.
- The ability to manage your own territory and workload effectively.
- A full UK driving licence and willingness to travel extensively throughout the territory.
Desirable Experience
Experience within one or more of the following would be advantageous:
- CNC machine tools
- CNC machining
- Cutting tools
- Metal cutting
- Manufacturing engineering
- 5-axis machining
- CAD/CAM
- Applications engineering
- Machine tool sales
- Technical sales
The Opportunity
This is an excellent opportunity to join an established business with a strong reputation within the UK manufacturing sector.
You’ll be representing industry-leading CNC machine tool brands, supported by an experienced technical, applications and service team.
The role offers the opportunity to develop existing customer relationships while also taking ownership of new business development across a key UK manufacturing territory.
Package
- Competitive basic salary
- Performance-related bonus
- Company car
- Company phone and laptop
- Pension
- Full expenses
- Ongoing technical and product training
- Support from experienced applications and service teams
- Opportunity to represent premium machine tool brands
Territory
North West England & North Midlands
The role would suit someone based within a commutable distance of areas such as Manchester, Lancashire, Cheshire, Merseyside, Derbyshire, Staffordshire or Nottinghamshire, although candidates from neighbouring areas with good territory coverage will also be considered.
